Are you customers intrigued enough?

As a restaurant owner, you go out of our way to make sure you are offering quality and the best customer service.  You work hard on building your reputation and customer base!

Regardless of what you do, if you are not intriguing your customers, you need to do more.  Here are three ideas to consider:

• A free beverage will go a long way and encourage your customers to re-order from you.
• A point system is also a great way to build loyalty.  Reward  your customers X points for every dollar they spend.  They can redeem those points for discounts, free desserts, or even a free meal.
• Keep track of your customers’ favorite meals. Extend offers on those specific meals.
• Engage your customers on social media with contests, polls, questions and more. Make note of their comments and improve on your menu based on their feedback.
• Survey your customers, once in a while, and develop on your menu based on their feedback as well.

The list could go on and on, always revolving around one common element: No matter what you do Keep Your customers in Mind!



The MealClick Team
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Is Traditional Marketing Dying? (via The MarCom Network’s Blog By Manal richa)

So true… Restaurant owners, keep in mind traditional marketing while implementing Online Marketing in your efforts. It pays off!

 If you have been reading my blogs, you know me by now. I believe in networking and its power. I also believe that I can learn something new from every encounter and every connection. This week has been an extremely busy one for me… no complaints!  I had multiple coffee and lunch meetings with multiple professionals from different industries.  And since I live and breath marketing, the topic came up; and most specifically, one question: “Is t … Read More

via The MarCom Network’s Blog By Manal richa

Leveraging Online Food Ordering Through Social Media

You are all set – Your online menu is up. You integrated a clear message about your online presence through your marketing messages. You trained your staff to encourage callers to order online. You are receiving orders through your online ordering system on a daily basis. Now what?

If you have not tapped into Social Media yet, this is the time to start researching it.  It might be an overwhelming process for some taking into consideration the multiple available platforms to choose from, putting a strategy together, tracking and adjusting your plan, and be interactive with your followers and fans.

The following is a list of some platforms to consider and what you can do:

#1 FACEBOOK

Since Facebook has the social taste into it, it is an amazing option to consider.  Start by implementing a FAN PAGE on Facebook and then put a plan to include the following:

• How often you should post
• Types of posts
• Creating a real sense of community
• How to incite comments and interaction
• Ways to promote your Facebook fan page

#2 TWITTER

If you are looking for the real interaction, Twitter is the tool for you. Your tweets, limited to 140 characters, you can generate a conversation with your followers, listen to their feedback, announce new menu additions, and more… including:

• Interacting with 140 characters
• Replying to @ messages and DM as well
• Scheduling tweets through SocialOomph, for example
• Monitor and listen
• Creating Twitter lists
• Types of posts
• Using Twitter favorites

#3 YOUTUBE

As for YouTube, it is an amazing resource to connect with your clients and prospect through videos while helping spreading the word and establishing higher ranking for Search Engine Optimization.  Here are some ideas for what you can do:

• Publicize event about your restaurant
• Introduce a new menu
• Demonstrate a new recipe
• Record clients’ endorsements

Regardless which platform you decide to use, one or more, make sure that your combine your messages and stay consistent to your brand.

The MealClick Team
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Efficiency Through Online Food Ordering

While it is still important to implement print advertising and material in your marketing strategy, it is crucial to get on board and use the Internet to progress faster and spread the word quicker while generating a 2-way communication with your target market.

Consumers are at a point where they are using the Internet as a main resource for information, reviews, feedback and more… Also the Internet is amazing when it comes to tracking and measuring hits and interactions.

Once you implement Online Food Ordering in your strategy, you can use the back-end of the system to generate and broadcast email messages to all of your customers at once keeping them up-to-date with your latest, offering them special discounts, announcing a new menu, and more…

Also, the right Online Food Ordering System would give you control over your customers’ contact information – name, address, phone, email address… and maybe more!  How powerful is that!  Building a database is very essential for every business, regardless of size, in order to keep in touch with customers and stay connected with them. Don’t you agree?

One of our favorite Marketing Blogs, The MarCom Network by Manal Richa, does an amazing job discussing having a Strategy for Your Newsletter! Read this blog for excellent tips and ideas on how to implement a powerful strategy in order to connect with your customers through your Online Food Ordering System!

The MealClick Team
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Reaching out to Customers through E-mail Marketing

While direct marketing efforts had proven to be a focused and trackable way to connect with consumers, e-mail marketing brought the advantage of being less expensive while providing an instantaneous message delivery to your prospects and clients.  Straight-forward and affordable, e-mail marketing is a tool allowing you to connect and contact your customers directly and with a purpose.

Reach out to your customers by emailing them valuable promotions with special discounts on ordering online for example.  This is a great way to introduce them and encourage them to use your online food ordering system while offering them an incentive.  Always concentrate on What’s in It for Them and keep them in mind while crafting your message.

Make sure that you allow them to unsubscribe from  your list though.  Otherwise, your email will be considered spam and you don’t want to be labeled as a spammer, correct?

Allow customers to sign up for your mailing list through different resources including your website, feedback form, POS system, dropping their card. And don’t forget that your Online Ordering System is another tool for you to collect contact information as well.

Now, while putting your email together, make it appealing.  Plain test emails aren’t exciting and will probably get deleted immediately. Put together a branded appealing template.  Be consistent to your brand but flexible with the content.

Plan ahead of time your message in a way where you are not bombarding your customers with emails, but at the same time, a reminder here and there, always helps.  Choose a campaign schedule and stick to it so your customers know what and when to expect from you.

And when talking schedule, since you will be appealing to the hungry crowds, the best time to send your email is right before lunch or dinner.  Also avoid Mondays because you don’t want your message to get lost amongst the weekend overflow.

The MealClick Team
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